Blog Archives - Callum Mcadam https://www.callummcadam.com/category/blog/ Digital advertising, marketing and technical specialist, providing bespoke business consultations, technical support and expert tech reviews, guides and repairs, helping you get more from your technology. Sun, 30 Jul 2017 17:30:07 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 133360580 Los Angeleshttps://www.callummcadam.com/blog/photography/los-angeles/ Sat, 29 Jul 2017 23:59:01 +0000 http://www.callummcadam.com/?p=1188The post Los Angeles appeared first on Callum Mcadam.

]]> 1188 Las Vegashttps://www.callummcadam.com/blog/photography/las-vegas/ Sat, 29 Jul 2017 23:52:43 +0000 http://www.callummcadam.com/?p=1185The post Las Vegas appeared first on Callum Mcadam.

]]> 1185 New Yorkhttps://www.callummcadam.com/blog/photography/new-york/ Sat, 29 Jul 2017 23:47:16 +0000 http://www.callummcadam.com/?p=1180The post New York appeared first on Callum Mcadam.

]]> 1180 Sound for Gameshttps://www.callummcadam.com/blog/sound-for-games/ Sun, 24 Jan 2016 13:47:14 +0000 http://www.callummcadam.com/?p=1136An extension of this emotive building block in games is the music and audio soundtrack. Music has a profound effect on human emotional response, indeed many can catalogue the various highlights and trauma of their life through song or music tracks. Music used in many games is often incidental rather than containing themes for various […]

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]]> 1136 Understand Software Technologieshttps://www.callummcadam.com/blog/understand-software-technologies/ Sun, 24 Jan 2016 13:41:40 +0000 http://www.callummcadam.com/?p=1133The vast majority of computers utilise Graphical API (Application Programming interface), API’s assist programmers in the creation of applications. API employ various preset data structures, libraries, routes & operating system services to assist in the creation of applications, an example of a graphical API is DirectX. DirectX created by Microsoft Corp. in 1995 was Microsoft’s […]

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]]> 1133 Demographic – Exampleshttps://www.callummcadam.com/blog/demographic-examples/ Sun, 24 Jan 2016 13:36:30 +0000 http://www.callummcadam.com/?p=1127Example 1 – Mario Lanza Be My Love An example of this is an album by Mario Lanza called be my love which was my nans favourite song. It can be argued that the main demographic for this recording would belong to socio economic group A (upper class and upper-middle class) within the 5-7 age group […]

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]]> 1127 Digital Graphics Technologyhttps://www.callummcadam.com/blog/digital_graphics_technology/ Sun, 24 Jan 2016 13:27:35 +0000 http://www.callummcadam.com/?p=1120The field of digital graphics has undergone rapid advances in recent years. Indeed the technological advances are such that the terminology used to describe the constantly changing formats and specifications could fill a small dictionary. It is helpful in marketing digital products to have a resource which simplifies this terminology and makes file extensions and […]

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]]> 1120 Rocket Lawyerhttps://www.callummcadam.com/blog/rocket-lawyer/ Sat, 23 Jan 2016 19:08:45 +0000 http://www.callummcadam.com/?p=1116Rocket Lawyer was founded in 2008 by Charley Moore who was an experienced law attorney. Initial start-up equity came from Moore and LexisNexis. In contrast to Shake, Rocket Lawyer is based on legal rather than technological expertise. LexisNexis provides academic legal resources amongst its content-enabled global business activities; its stake in Rocket Lawyer suggests a […]

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]]> 1116 Shake Digital Apphttps://www.callummcadam.com/blog/shake-digital-app/ Sat, 23 Jan 2016 19:07:19 +0000 http://www.callummcadam.com/?p=1114Shake is a Digital Application that affords users the opportunity to create and edit legally binding contracts from pre-existing templates. Shake has prospered in a highly competitive digital market by recognising the opportunity that exists in simplifying legal contracts. Shake makes the law accessible, affordable and understandable for everyone (Geiger A. 2013). Shake has recently […]

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]]> 1114 The Marketing Mix 4P’shttps://www.callummcadam.com/blog/the-marketing-mix-4ps/ Sat, 23 Jan 2016 19:01:54 +0000 http://www.callummcadam.com/?p=1112The Marketing Mix (TMM) is a business tool utilised by marketers. TMM is critical to determining a company’s offering and is often associated with the 4P’s; price, product, promotion, and place. TMM is a conglomerate model originally compiled by academics and simplified by Professor E. Jerome McCathy (1960); he described the marketer’s usage of the […]

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