4PS Archives - Callum Mcadam https://www.callummcadam.com/tag/4ps/ Digital advertising, marketing and technical specialist, providing bespoke business consultations, technical support and expert tech reviews, guides and repairs, helping you get more from your technology. Sun, 30 Jul 2017 17:26:31 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.2 133360580 The Marketing Mix 4P’shttps://www.callummcadam.com/blog/the-marketing-mix-4ps/ Sat, 23 Jan 2016 19:01:54 +0000 http://www.callummcadam.com/?p=1112The Marketing Mix (TMM) is a business tool utilised by marketers. TMM is critical to determining a company’s offering and is often associated with the 4P’s; price, product, promotion, and place. TMM is a conglomerate model originally compiled by academics and simplified by Professor E. Jerome McCathy (1960); he described the marketer’s usage of the […]

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