ADVERTISING Archives - Callum Mcadam https://www.callummcadam.com/tag/advertising/ Digital advertising, marketing and technical specialist, providing bespoke business consultations, technical support and expert tech reviews, guides and repairs, helping you get more from your technology. Sat, 28 Jan 2023 10:04:08 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.2 133360580 YouTube’s recent profanity policy change: A balancing act between protecting advertisers and preserving creators’ freedom of expressionhttps://www.callummcadam.com/articles/advertising/youtubes-recent-profanity-policy-change-a-balancing-act-between-protecting-advertisers-and-preserving-creators-freedom-of-expression/ Sat, 28 Jan 2023 10:04:03 +0000 https://callummcadam.com/?p=40274YouTube’s recent change in policy regarding profanity in advertising has sparked debate among creators and viewers alike. While the platform’s goal of protecting the brand association of advertisers is understandable, some argue that this change may be viewed as censorship and negatively impact creators. One concern is that the new policy will retrospectively impact creators’ […]

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]]> 40274 The Most Effective Marketing Strategies in 2023https://www.callummcadam.com/articles/advertising/the-most-effective-marketing-strategies-in-2023/ Tue, 27 Dec 2022 01:56:02 +0000 https://callummcadam.com/?p=40209Marketing is constantly evolving, and what worked in the past may not be as effective in the future. As we look ahead to 2023, here are some marketing strategies that are likely to be most effective: Personalisation: With the proliferation of data and technology, it’s now possible to deliver highly personalized experiences to customers. By […]

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]]> 40209 Tracking UTM Codes in Google Analyticshttps://www.callummcadam.com/articles/advertising/tracking-utm-codes-google-analytics/ Fri, 09 Feb 2018 12:06:43 +0000 https://www.callummcadam.com/?p=1451A UTM tracking code is a snippet of code that is appended to a URL in order to accurately attribute actions or views to a specific campaign in your Analytics. This helps you to identify and measure the success of a campaign regardless of the traffic source. You can create a unique tracking URL for […]

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]]> 1451 Understanding UTM Tracking Codeshttps://www.callummcadam.com/articles/advertising/understanding-utm-tracking-codes/ Thu, 08 Feb 2018 16:15:12 +0000 https://www.callummcadam.com/?p=1416Track, Identify, Measure, Optimise   A UTM tracking code is a snippet of code that is appended to a URL in order to accurately attribute actions or views to a specific campaign in your Analytics. This helps you to identify and measure the success of a campaign regardless of the traffic source. Those who don’t […]

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]]> 1416 Demographic – Exampleshttps://www.callummcadam.com/blog/demographic-examples/ Sun, 24 Jan 2016 13:36:30 +0000 http://www.callummcadam.com/?p=1127Example 1 – Mario Lanza Be My Love An example of this is an album by Mario Lanza called be my love which was my nans favourite song. It can be argued that the main demographic for this recording would belong to socio economic group A (upper class and upper-middle class) within the 5-7 age group […]

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