google Archives - Callum Mcadam https://www.callummcadam.com/tag/google/ Digital advertising, marketing and technical specialist, providing bespoke business consultations, technical support and expert tech reviews, guides and repairs, helping you get more from your technology. Sat, 28 Jan 2023 10:04:08 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 133360580 YouTube’s recent profanity policy change: A balancing act between protecting advertisers and preserving creators’ freedom of expressionhttps://www.callummcadam.com/articles/advertising/youtubes-recent-profanity-policy-change-a-balancing-act-between-protecting-advertisers-and-preserving-creators-freedom-of-expression/ Sat, 28 Jan 2023 10:04:03 +0000 https://callummcadam.com/?p=40274YouTube’s recent change in policy regarding profanity in advertising has sparked debate among creators and viewers alike. While the platform’s goal of protecting the brand association of advertisers is understandable, some argue that this change may be viewed as censorship and negatively impact creators. One concern is that the new policy will retrospectively impact creators’ […]

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]]> 40274 Google Analytics Missing Referral datahttps://www.callummcadam.com/articles/advertising/google-analytics-missing-referral-data/ Thu, 08 Feb 2018 17:19:07 +0000 https://www.callummcadam.com/?p=1445The can be a number of reasons that you aren’t seeing referral data in Google Analytics, some of the common reasons are listed below: Referral data could be disabled (i.e: Internet Explorer, which is still widely used). Internet security applications and ad blocking can block referrer data. Firewall and proxy servers can filter out referral […]

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]]> 1445 Google Analytics and Google DoubleClick for Publishers discrepancieshttps://www.callummcadam.com/articles/advertising/google-analytics-google-doubleclick-publishers-discrepancies/ Thu, 08 Feb 2018 16:54:12 +0000 https://www.callummcadam.com/?p=1435Many marketers try to reconcile impressions or clicks between their publisher implementation and their own Google Analytics, these two products measure different metrics at different points in the user funnel and so there are many places where they simply do not count the same action. This can result in a significant discrepancy between the publisher […]

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]]> 1435 Understanding UTM Tracking Codeshttps://www.callummcadam.com/articles/advertising/understanding-utm-tracking-codes/ Thu, 08 Feb 2018 16:15:12 +0000 https://www.callummcadam.com/?p=1416Track, Identify, Measure, Optimise   A UTM tracking code is a snippet of code that is appended to a URL in order to accurately attribute actions or views to a specific campaign in your Analytics. This helps you to identify and measure the success of a campaign regardless of the traffic source. Those who don’t […]

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]]> 1416 Google Chrome Ad Filtering & Better Ads Compliancehttps://www.callummcadam.com/articles/advertising/google-chrome-ad-filtering-better-ads-compliance/ Tue, 09 Jan 2018 13:03:40 +0000 https://www.callummcadam.com/?p=1392The Coalition for Better Ads has developed initial Better Ads Standards for desktop web and mobile web for North America and Europe, based on comprehensive research involving more than 25,000 consumers. The Coalition’s research identifies the ad experiences that rank lowest across a range of user experience factors, and that are most highly correlated with an […]

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]]> 1392 The Top Android Apps For Your Holidayhttps://www.callummcadam.com/articles/news/the-top-android-apps-for-your-holiday/ Mon, 31 Jul 2017 21:17:50 +0000 http://www.callummcadam.com/?p=1332If you are jetting away this summer we have just the thing — the perfect travel Android apps, ensuring you have the smoothest holiday. Your telephone can do so much more on vacation than just take snaps to show that the folks back home, nowadays. You’ll be ready for anything, from locating a family member […]

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]]> 1332 Google Uptime: a more interactive emoji powerd YouTubehttps://www.callummcadam.com/articles/news/google-uptime-a-more-interactive-emoji-powerd-youtube/ Mon, 31 Jul 2017 20:55:48 +0000 http://www.callummcadam.com/?p=1328The website entertained millions has launched media professions and changed the way we look at video although until now watching it’s been a passive experience. However, a new program from Google might just change that… Since Google acquired YouTube all the way back in 2006, the site has gone to one of the players in […]

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]]> 1328 Meet Google’s stylish washable smart jackethttps://www.callummcadam.com/articles/news/meet-googles-stylish-washable-smart-jacket/ Mon, 31 Jul 2017 20:42:34 +0000 http://www.callummcadam.com/?p=1323Tech is a market that is growing, but we see play it safe with bracelet format or the smartwatch. However, all that is being changed by a collaboration between Google and Levi’s — and the strangest thing is, it is really quite stylish! Wearable tech. Hear the words and you consider the smartwatch: a bangle […]

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