Header Bidding Archives - Callum Mcadam https://www.callummcadam.com/tag/header-bidding/ Digital advertising, marketing and technical specialist, providing bespoke business consultations, technical support and expert tech reviews, guides and repairs, helping you get more from your technology. Tue, 27 Dec 2022 02:47:13 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 133360580 What is Real-Time Header Biddinghttps://www.callummcadam.com/articles/advertising/what-is-real-time-header-bidding/ Tue, 27 Dec 2022 02:47:10 +0000 https://callummcadam.com/?p=40237AdTech real-time header bidding is a process that allows publishers to receive bids from multiple advertisers in real-time for each ad impression. This allows publishers to maximize the value of their inventory by receiving the highest possible bid for each ad impression. Real-time header bidding works by inserting a piece of JavaScript code into the […]

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