Impressions Archives - Callum Mcadam https://www.callummcadam.com/tag/impressions/ Digital advertising, marketing and technical specialist, providing bespoke business consultations, technical support and expert tech reviews, guides and repairs, helping you get more from your technology. Fri, 09 Feb 2018 13:19:00 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.2 133360580 Google Analytics and Google DoubleClick for Publishers discrepancieshttps://www.callummcadam.com/articles/advertising/google-analytics-google-doubleclick-publishers-discrepancies/ Thu, 08 Feb 2018 16:54:12 +0000 https://www.callummcadam.com/?p=1435Many marketers try to reconcile impressions or clicks between their publisher implementation and their own Google Analytics, these two products measure different metrics at different points in the user funnel and so there are many places where they simply do not count the same action. This can result in a significant discrepancy between the publisher […]

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