MARKETING Archives - Callum Mcadam https://www.callummcadam.com/tag/marketing/ Digital advertising, marketing and technical specialist, providing bespoke business consultations, technical support and expert tech reviews, guides and repairs, helping you get more from your technology. Tue, 27 Dec 2022 01:58:02 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.2 133360580 The Most Effective Marketing Strategies in 2023https://www.callummcadam.com/articles/advertising/the-most-effective-marketing-strategies-in-2023/ Tue, 27 Dec 2022 01:56:02 +0000 https://callummcadam.com/?p=40209Marketing is constantly evolving, and what worked in the past may not be as effective in the future. As we look ahead to 2023, here are some marketing strategies that are likely to be most effective: Personalisation: With the proliferation of data and technology, it’s now possible to deliver highly personalized experiences to customers. By […]

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]]> 40209 Demographic – Exampleshttps://www.callummcadam.com/blog/demographic-examples/ Sun, 24 Jan 2016 13:36:30 +0000 http://www.callummcadam.com/?p=1127Example 1 – Mario Lanza Be My Love An example of this is an album by Mario Lanza called be my love which was my nans favourite song. It can be argued that the main demographic for this recording would belong to socio economic group A (upper class and upper-middle class) within the 5-7 age group […]

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]]> 1127 The Marketing Mix 4P’shttps://www.callummcadam.com/blog/the-marketing-mix-4ps/ Sat, 23 Jan 2016 19:01:54 +0000 http://www.callummcadam.com/?p=1112The Marketing Mix (TMM) is a business tool utilised by marketers. TMM is critical to determining a company’s offering and is often associated with the 4P’s; price, product, promotion, and place. TMM is a conglomerate model originally compiled by academics and simplified by Professor E. Jerome McCathy (1960); he described the marketer’s usage of the […]

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]]> 1112 SWOT ANALYSIShttps://www.callummcadam.com/blog/swot-analysis/ Sat, 23 Jan 2016 19:00:56 +0000 http://www.callummcadam.com/?p=1110SWOT analysis is recognised as a structured marketing planning tool, utilised to evaluate strengths, weaknesses, opportunities and threats within a business. The first step to create a SWOT analysis involves identifying the ultimate goal, in our case to create value for our shareholders through highly profitable products. Mehta states that a SWOT analysis allows you […]

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