optimise Archives - Callum Mcadam https://www.callummcadam.com/tag/optimise/ Digital advertising, marketing and technical specialist, providing bespoke business consultations, technical support and expert tech reviews, guides and repairs, helping you get more from your technology. Fri, 09 Feb 2018 13:19:15 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.2 133360580 Understanding UTM Tracking Codeshttps://www.callummcadam.com/articles/advertising/understanding-utm-tracking-codes/ Thu, 08 Feb 2018 16:15:12 +0000 https://www.callummcadam.com/?p=1416Track, Identify, Measure, Optimise   A UTM tracking code is a snippet of code that is appended to a URL in order to accurately attribute actions or views to a specific campaign in your Analytics. This helps you to identify and measure the success of a campaign regardless of the traffic source. Those who don’t […]

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