TRACKING Archives - Callum Mcadam https://www.callummcadam.com/tag/tracking/ Digital advertising, marketing and technical specialist, providing bespoke business consultations, technical support and expert tech reviews, guides and repairs, helping you get more from your technology. Tue, 07 Jun 2022 20:29:31 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 133360580 Tracking UTM Codes in Google Analyticshttps://www.callummcadam.com/articles/advertising/tracking-utm-codes-google-analytics/ Fri, 09 Feb 2018 12:06:43 +0000 https://www.callummcadam.com/?p=1451A UTM tracking code is a snippet of code that is appended to a URL in order to accurately attribute actions or views to a specific campaign in your Analytics. This helps you to identify and measure the success of a campaign regardless of the traffic source. You can create a unique tracking URL for […]

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]]> 1451 Google Analytics Missing Referral datahttps://www.callummcadam.com/articles/advertising/google-analytics-missing-referral-data/ Thu, 08 Feb 2018 17:19:07 +0000 https://www.callummcadam.com/?p=1445The can be a number of reasons that you aren’t seeing referral data in Google Analytics, some of the common reasons are listed below: Referral data could be disabled (i.e: Internet Explorer, which is still widely used). Internet security applications and ad blocking can block referrer data. Firewall and proxy servers can filter out referral […]

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