AdTech real-time header bidding is a process that allows publishers to receive bids from multiple advertisers in real-time for each ad impression. This allows publishers to maximize the value of their inventory by receiving the highest possible bid for each ad impression.
Real-time header bidding works by inserting a piece of JavaScript code into the header of a publisher’s website. This code sends a request for bids to multiple advertisers simultaneously and receives bids back in real-time. The bids are then evaluated by the publisher’s ad server, and the highest bidder is selected to serve the ad.
There are many AdTech companies that offer real-time header bidding solutions, including Xandr, OpenX, Google EBDA, and Prebid. Xandr is a programmatic advertising platform owned by AT&T that provides real-time header bidding solutions for publishers. Xandr’s platform allows publishers to manage and optimize their ad inventory and revenue through a variety of features, including real-time bidding, audience targeting, and analytics.
OpenX is another AdTech company that offers real-time header bidding solutions for publishers. Its platform allows publishers to manage and optimize their ad inventory and revenue through features such as real-time bidding, audience targeting, and analytics. OpenX also provides tools for advertisers to reach their target audience and optimize their campaigns.
Google EBDA (Exchange Bidding in Dynamic Allocation) is a real-time header bidding solution offered by Google. It allows publishers to receive bids from multiple demand sources, including advertisers, agencies, and ad networks, in real-time for each ad impression. Google EBDA is integrated with Google Ad Manager, which allows publishers to manage and optimize their ad inventory and revenue through features such as real-time bidding, audience targeting, and analytics.
Prebid is an open-source, client-side header bidding solution that allows publishers to receive bids from multiple demand sources in real-time for each ad impression. Prebid is supported by a large and active community of developers, and it offers a wide range of features and integrations for publishers to manage and optimize their ad inventory and revenue.
In conclusion, AdTech real-time header bidding is a process that allows publishers to receive bids from multiple advertisers in real-time for each ad impression. This allows publishers to maximize the value of their inventory by receiving the highest possible bid for each ad impression. Xandr, OpenX, Google EBDA, and Prebid are examples of AdTech companies that offer real-time header bidding solutions for publishers. These solutions provide publishers with tools to manage and optimize their ad inventory and revenue through features such as real-time bidding, audience targeting, and analytics.