YouTube’s recent profanity policy change: A balancing act between protecting advertisers and preserving creators’ freedom of expression

YouTube’s recent change in policy regarding profanity in advertising has sparked debate among creators and viewers alike. While the platform’s goal of protecting the brand association of advertisers is understandable, some argue that this change may be viewed as censorship and negatively impact creators. One concern is that the new policy will retrospectively impact creators’ […]

What is Real-Time Header Bidding

AdTech real-time header bidding is a process that allows publishers to receive bids from multiple advertisers in real-time for each ad impression. This allows publishers to maximize the value of their inventory by receiving the highest possible bid for each ad impression. Real-time header bidding works by inserting a piece of JavaScript code into the […]

Google Analytics and Google DoubleClick for Publishers discrepancies

Many marketers try to reconcile impressions or clicks between their publisher implementation and their own Google Analytics, these two products measure different metrics at different points in the user funnel and so there are many places where they simply do not count the same action. This can result in a significant discrepancy between the publisher […]

Google Chrome Ad Filtering & Better Ads Compliance

The Coalition for Better Ads has developed initial Better Ads Standards for desktop web and mobile web for North America and Europe, based on comprehensive research involving more than 25,000 consumers. The Coalition’s research identifies the ad experiences that rank lowest across a range of user experience factors, and that are most highly correlated with an […]

The Top Tips For Creative Retargeting

If you are wondering what you should include in your creative when retargeting visitors we have just the thing — the top tips for creative retargeting, helping you increase your response and close the sale. Envision a world where each visitor to your site stacks his or her basket with significant, high-margin products and services. […]

Demographic – Examples

Example 1 – Mario Lanza Be My Love An example of this is an album by Mario Lanza called be my love which was my nans favourite song. It can be argued that the main demographic for this recording would belong to socio economic group A (upper class and upper-middle class) within the 5-7 age group […]