Marketing is constantly evolving, and what worked in the past may not be as effective in the future. As we look ahead to 2023, here are some marketing strategies that are likely to be most effective: Personalisation: With the proliferation of data and technology, it’s now possible to deliver highly personalized experiences to customers. By […]
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IBM Cloud vs AWS
IBM Cloud and Amazon Web Services (AWS) are two of the leading cloud computing platforms. Both offer a wide range of services for building, deploying, and managing applications and infrastructure in the cloud. However, there are some key differences between the two platforms that you should consider when deciding which one is the best fit […]
The Future of Machine Learning
The field of machine learning has made tremendous progress in recent years, and it is likely that this trend will continue in the coming years. In the next five years, we can expect to see significant advances in a number of areas, including the following: Increased use of machine learning in everyday applications: Machine learning […]
The Future of GPT-4
GPT-4 (short for “Generative Pre-trained Transformer 4”) is the latest language processing model developed by OpenAI. It is the fourth iteration of the GPT series of models, which are known for their ability to generate human-like text and perform various language tasks such as translation, summarization, and question answering. In comparison to its predecessor, GPT-3, […]
The Challenges of Machine Learning
Machine learning is a rapidly growing field that involves using algorithms and statistical models to allow computers to learn from data and make decisions without explicit programming. It has a wide range of applications, from identifying patterns in financial data to detecting fraudulent activity to improving supply chain management. However, there are several challenges that […]
What is OpenAI and how does it work
OpenAI is a research organization that aims to advance artificial intelligence in a responsible and safe manner. It was founded in 2015 by a group of entrepreneurs, including Elon Musk and Sam Altman, with the goal of promoting and developing friendly AI, which refers to artificial intelligence that is aligned with human values and interests. […]
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Tracking UTM Codes in Google Analytics
A UTM tracking code is a snippet of code that is appended to a URL in order to accurately attribute actions or views to a specific campaign in your Analytics. This helps you to identify and measure the success of a campaign regardless of the traffic source. You can create a unique tracking URL for […]
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Google Analytics Missing Referral data
The can be a number of reasons that you aren’t seeing referral data in Google Analytics, some of the common reasons are listed below: Referral data could be disabled (i.e: Internet Explorer, which is still widely used). Internet security applications and ad blocking can block referrer data. Firewall and proxy servers can filter out referral […]
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Google Analytics and Google DoubleClick for Publishers discrepancies
Many marketers try to reconcile impressions or clicks between their publisher implementation and their own Google Analytics, these two products measure different metrics at different points in the user funnel and so there are many places where they simply do not count the same action. This can result in a significant discrepancy between the publisher […]
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Understanding UTM Tracking Codes
Track, Identify, Measure, Optimise A UTM tracking code is a snippet of code that is appended to a URL in order to accurately attribute actions or views to a specific campaign in your Analytics. This helps you to identify and measure the success of a campaign regardless of the traffic source. Those who don’t […]
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