Meet the Microsoft HoloLens

When Microsoft teased the public with the concept of the HoloLens in early 2015, many believed it was just another example of ‘vapourware’ – a fantastic product that’s announced with much fanfare, only to disappear into thin air, never to be seen again. But flash forward twelve months, and Microsoft’s ‘augmented reality’ system has become […]

Demographic – Examples

Example 1 – Mario Lanza Be My Love An example of this is an album by Mario Lanza called be my love which was my nans favourite song. It can be argued that the main demographic for this recording would belong to socio economic group A (upper class and upper-middle class) within the 5-7 age group […]