The can be a number of reasons that you aren’t seeing referral data in Google Analytics, some of the common reasons are listed below: Referral data could be disabled (i.e: Internet Explorer, which is still widely used). Internet security applications and ad blocking can block referrer data. Firewall and proxy servers can filter out referral […]
analytics
- Advertising
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Google Analytics and Google DoubleClick for Publishers discrepancies
Many marketers try to reconcile impressions or clicks between their publisher implementation and their own Google Analytics, these two products measure different metrics at different points in the user funnel and so there are many places where they simply do not count the same action. This can result in a significant discrepancy between the publisher […]
- Advertising
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Understanding UTM Tracking Codes
Track, Identify, Measure, Optimise A UTM tracking code is a snippet of code that is appended to a URL in order to accurately attribute actions or views to a specific campaign in your Analytics. This helps you to identify and measure the success of a campaign regardless of the traffic source. Those who don’t […]
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