Many marketers try to reconcile impressions or clicks between their publisher implementation and their own Google Analytics, these two products measure different metrics at different points in the user funnel and so there are many places where they simply do not count the same action. This can result in a significant discrepancy between the publisher […]
Understanding UTM Tracking Codes
Track, Identify, Measure, Optimise A UTM tracking code is a snippet of code that is appended to a URL in order to accurately attribute actions or views to a specific campaign in your Analytics. This helps you to identify and measure the success of a campaign regardless of the traffic source. Those who don’t […]
Google Chrome Ad Filtering & Better Ads Compliance
The Coalition for Better Ads has developed initial Better Ads Standards for desktop web and mobile web for North America and Europe, based on comprehensive research involving more than 25,000 consumers. The Coalition’s research identifies the ad experiences that rank lowest across a range of user experience factors, and that are most highly correlated with an […]
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