A UTM tracking code is a snippet of code that is appended to a URL in order to accurately attribute actions or views to a specific campaign in your Analytics. This helps you to identify and measure the success of a campaign regardless of the traffic source. You can create a unique tracking URL for […]
UTM
Google Analytics Missing Referral data
The can be a number of reasons that you aren’t seeing referral data in Google Analytics, some of the common reasons are listed below: Referral data could be disabled (i.e: Internet Explorer, which is still widely used). Internet security applications and ad blocking can block referrer data. Firewall and proxy servers can filter out referral […]
Understanding UTM Tracking Codes
Track, Identify, Measure, Optimise A UTM tracking code is a snippet of code that is appended to a URL in order to accurately attribute actions or views to a specific campaign in your Analytics. This helps you to identify and measure the success of a campaign regardless of the traffic source. Those who don’t […]
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