YouTube’s recent profanity policy change: A balancing act between protecting advertisers and preserving creators’ freedom of expression

YouTube’s recent change in policy regarding profanity in advertising has sparked debate among creators and viewers alike. While the platform’s goal of protecting the brand association of advertisers is understandable, some argue that this change may be viewed as censorship and negatively impact creators. One concern is that the new policy will retrospectively impact creators’ […]

Google Analytics and Google DoubleClick for Publishers discrepancies

Many marketers try to reconcile impressions or clicks between their publisher implementation and their own Google Analytics, these two products measure different metrics at different points in the user funnel and so there are many places where they simply do not count the same action. This can result in a significant discrepancy between the publisher […]

Google Chrome Ad Filtering & Better Ads Compliance

The Coalition for Better Ads has developed initial Better Ads Standards for desktop web and mobile web for North America and Europe, based on comprehensive research involving more than 25,000 consumers. The Coalition’s research identifies the ad experiences that rank lowest across a range of user experience factors, and that are most highly correlated with an […]

The Top Android Apps For Your Holiday

If you are jetting away this summer we have just the thing — the perfect travel Android apps, ensuring you have the smoothest holiday. Your telephone can do so much more on vacation than just take snaps to show that the folks back home, nowadays. You’ll be ready for anything, from locating a family member […]